![]() Authentic, 100% nylon stockings without lycra, were always in the product mix but not the focus. Remember we were selling 1950’s and 1960’s designs that always had a garter belt or girdle so we naturally offered stockings. Was the emphasis always on authentic nylon stockings? I know what I like and I like what I like it’s easy to create and market when you look at it from that point of view. We published a traditional mail order catalogue and launched a website focused on the vintage styles centered around our expertise in authentic nylon stockings.ĭid you have a background in marketing or textiles? ![]() This coincided with the beginning of the internet. We grew to three stores in our area and in 1993 decided to transition to mail order. We found that the vintage styles and stockings did the best. As time went on we added more modern items to our selections but we never stopped selling the vintage looks. We were selling bullet bras, merry widows, shapewear girdles, garter belts, and authentic nylon stockings (full fashioned and reinforced heel and toe). So, we decided to open a store.Īt that time the majority of the lingerie available was from companies that are considered vintage brands today (and most of which no longer exist). ![]() There were no desktop systems with which to work digital cameras didn’t exist. In the early 80’s starting a mail order company was difficult. When my wife and I were doing our research we conceived of the business as a mail order company. Secrets In Lace started in 1984 as a retail store in Northern Virginia. ![]() From sponsoring countless events to working together on multiple Viva Las Vegas presentations and an epic Lingerie Fashion Week show, Secrets In Lace has been a strong supporter of the burlesque scene for well over 10 years! From outfitting to inspiring shows and looks! I was thrilled to ask Daniel some questions about Secrets In Lace and ask some deconstructing-the-stocking questions you have always wanted to know but were afraid to ask! One margarita-fueled meal led to lots of brainstorming, burlesque building concepts, and over a decade of friendship. I first met Daniel Whitsett in the early 2000’s as he was building his online stocking empire. The Shape Salon shows functional and pretty garter belts, girdles, panty girdles and waist cinchers.An Interview with Daniel Whitsett of Secrets In Lace The Slip Salon has authentic vintage inspired slips, half slips and camisoles. With a visit to the Sleep Salon you will find Lingerie Inspired Sleepwear, Babydolls and Pajamas and Robes. In the Bra Boutique we carry the worlds finest lingerie inspired Curvy Bras, exclusive Retro Circle Stitch Whirlpool Bullet Bras, Push-Up Bras, Strapless Bras and Long Line Bras all with coordinating Garter Belts and Girdles. Our selections range from Fully Fashioned Seamed Nylon Stockings, Reinforced Heel and Toe Nylon Stockings, Sheer to the Waist Pantyhose, Sheer Heel and Toe Nylon Stockings and Thigh Highs manufactured in our own factories located in the United States and Great Britain. In the Leg Salon you will find our World Famous Lingerie Inspired Nylon Stockings and Pantyhose. We are the exclusive designers of the Dita Von Teese Nylon Stocking Collection and have the exclusive Rago Shapewear Salon. Unlike lingerie that's strictly for fantasy, the Salons at Secrets In Lace have Faux Vintage Lingerie that captures a feminine, classic look and can also be worn all day by women who like to feel beautiful under their clothes. About Us Our Story Link to Us Site Map Model for Us Press Videos
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